tag:blogger.com,1999:blog-62682826474663241632024-02-08T06:36:13.773+08:00Budding MarketerThe place for anyone who wants to learn bits and pieces about marketing but has no idea about it.Unknownnoreply@blogger.comBlogger16125tag:blogger.com,1999:blog-6268282647466324163.post-23062798666902729162012-10-20T19:31:00.006+08:002012-10-20T19:31:59.849+08:00Engagement Marketing<span style="font-family: "Trebuchet MS", sans-serif;">We talked about Engagement Marketing in class which is turning out to be the "in" thing right now in marketing. If you know something about it then I hope you'll share it with me (i.e. by putting a comment below). When I understand it a little better, I will post another blog :-)</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-50733688299470556632012-10-03T10:10:00.003+08:002012-10-03T10:10:39.108+08:00Thank You!<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">The organizing team would like to thank the following. Without them the forum wouldn't have been that fun, exciting, and educational:</span></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">Audience</span></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">Professors </span></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">Speakers</span></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">Sponsors</span></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">Suppliers</span></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">Those who helped but we do not know</span></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">and the</span></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;"></span></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">Invisible hands who helped but does not want to be recognized</span></div>
<br /><div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">We would like to say a lot more but it all boils down to</span></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">THANK YOU</span>. </span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-49704893400464143392012-09-29T07:23:00.001+08:002012-09-29T07:23:24.892+08:00THIS IS IT!Today's the BIG DAY! See you guys in our forum! I personally cannot wait to meet Kenneth Cobonpue and Jun Palafox. :) I hope that by the end of the day, we would all learn a bit more about our speakers and how they were able to make a name for themselves in the fields they belong to. Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6268282647466324163.post-32177438224348243122012-09-27T18:10:00.001+08:002012-09-27T18:10:39.384+08:00Two Breakfasts To Go!<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">In a few minutes we, the organizers, will be doing a dry run for the Let's Go Glocal Forum happening this Saturday. :)</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">TWO DAYS TO GO!</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6268282647466324163.post-62175122572780971312012-09-26T07:08:00.002+08:002012-09-26T07:09:08.707+08:00Rockwell Center<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13.333333969116211px; line-height: 17.981481552124023px;">Did you know that Rockwell Center, home to our beloved AGSB, was master planned by none other than one of our guest speakers, Arch. Jun Palafox? The place conjures a lot of good memories of me with my friends from AGSB. Strolling within Rockwell grounds is always a pleasurable experience, I guess it is even more so for people who work and live in the area all at the same time. </span><br />
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13.333333969116211px; line-height: 17.981481552124023px;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhticcKaJFlA7fwX4dR2wgF1pgCQskbDTaBM5MwudLHgBX8LHCpuGFCnMK3kr3PoSwHdYAc8D_Amq3jT-Dzgi1uPGazqwJb1PTGNaSmmNxIYufTUyWZeFBDHgIAmontJrKXIJjqlx_TcYSL/s1600/F65B2DAE-68C7-425C-85C7-D246FA9043C8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhticcKaJFlA7fwX4dR2wgF1pgCQskbDTaBM5MwudLHgBX8LHCpuGFCnMK3kr3PoSwHdYAc8D_Amq3jT-Dzgi1uPGazqwJb1PTGNaSmmNxIYufTUyWZeFBDHgIAmontJrKXIJjqlx_TcYSL/s400/F65B2DAE-68C7-425C-85C7-D246FA9043C8.jpg" width="400" /></a></div>
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13.333333969116211px; line-height: 17.981481552124023px;">Photo credits: </span><a href="http://panpages.ph/listings/ph38174-rockwell-business-center-pasig-city" rel="nofollow nofollow" style="background-color: white; color: #3b5998; cursor: pointer; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13.333333969116211px; line-height: 17.981481552124023px; text-decoration: none;" target="_blank">http://panpages.ph/listings/ph38174-rockwell-business-center-pasig-city</a>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-63255922928532214482012-09-23T16:53:00.000+08:002012-09-23T16:58:30.883+08:00 Never Gonna Leave this Kenneth Cobonpue bed<br />
<br />
It's just timely that Maroon 5 had their concert here in Manila last Tuesday. My officemate couldn't get enough of Adam Levine - she spent several nights sleeping up to 4am texting people to get her tickets and was even willing to go to scalpers on the day of the concert itself. It was really a stroke of luck for her that one of our colleagues had complimentary tickets -- in short, she was able to watch the concert for free! And she was just behind the VIP section.<br />
<br />
Anyway, I recently found out that one of Maroon 5's more recent videos "Never Gonna Leave this Bed", featured a Kenneth Cobonpue creation. It's at the start of the video.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhggwOl8k7isPNUiKOaFW94ZmVnB_xUiViYPwNOyIDixYire4jMh3nTqKVcrsV2XBsxlNtOMThg5_pTDQoWkAm15dtKyqc7xBbLuoIz83yglESII1UBb_9s6PJJLtidry3jPhJ2N7-x0lDq/s1600/Never+gonna+leave+this+bed.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhggwOl8k7isPNUiKOaFW94ZmVnB_xUiViYPwNOyIDixYire4jMh3nTqKVcrsV2XBsxlNtOMThg5_pTDQoWkAm15dtKyqc7xBbLuoIz83yglESII1UBb_9s6PJJLtidry3jPhJ2N7-x0lDq/s400/Never+gonna+leave+this+bed.png" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
Isn't that pure coincidence? It's great marketing tool to promote the forum. :) 5 more days to go!<br />
<br />
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-5057957398570243432012-09-22T16:17:00.002+08:002012-09-22T16:17:41.280+08:00<span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18px;">Guess how many days until our forum?</span><br />
<div style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18px;">
<br /></div>
<div style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18px;">
*drumroll*</div>
<div style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18px;">
<br /></div>
<h2 style="background-color: white; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 11px; margin: 0px 0px 1em; position: relative; text-transform: uppercase;">
<span style="font-size: large;">6 DAYS!</span></h2>
<div style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18px;">
<br /></div>
<div style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18px;">
See you all in our forum! :)</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-81906307118936978732012-09-16T21:34:00.003+08:002012-09-16T21:36:29.480+08:00Sept. 29Guess how many days until our forum?<br />
<div>
<br /></div>
<div>
*drumroll*</div>
<div>
<br /></div>
<h2>
<span style="font-size: x-large;">
12 DAYS!</span></h2>
<div>
<br /></div>
<div>
See you all in our forum! :)</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-8137043151372258512012-09-11T14:05:00.002+08:002012-09-11T14:13:33.713+08:00Marketing Ideas for Small Businesses<span style="font-family: Verdana, sans-serif;">I received an interesting e-mail from About.com about 101 marketing ideas for small businesses. It's interesting because 1) my family owns a small business, 2) I am currently thinking of marketing strategies that is within our small business budget, and 3) I can only come up with about 10 ideas. I placed the link to the article for those who would also like to read it. The author listed 101 ideas by category and placed hyperlinks to some of the concepts. </span><br />
<br />
<span style="font-family: Verdana, sans-serif;">
Good luck and happy marketing!<br />
<br /><span style="color: #0b5394;">
</span></span><a href="http://sbinformation.about.com/od/marketingsales/a/101-small-business-marketing-ideas.htm" target="_blank"><span style="color: #0b5394; font-family: Verdana, sans-serif;">Click here to go to the article on 101 Small Business Marketing Ideas</span></a><br />
<span style="font-family: Verdana, sans-serif;"></span><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-30487260063979568702012-09-11T13:52:00.001+08:002012-09-11T14:13:05.255+08:00Marketing by Consumers<span style="font-family: "Trebuchet MS", sans-serif;">The PLDT myDSL Anna Banana commercial now has a sequel. What's interesting is it encourages viewers to participate. The story is Anna Banana publicly rejected Derek. So now PLDT myDSL is looking for a new Anna. I remember the discussion we had in class about companies who use a similar strategy. They ask consumers to help them in creating or marketing their brand or products. Doritos is one example. Below is an an ad created by a consumer and shown during the 2007 Superbowl.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><a name='more'></a></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Trebuchet MS", sans-serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/kNxgxF-7SfA?feature=player_embedded' frameborder='0'></iframe></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.youtube.com/watch?v=kNxgxF-7SfA&feature=player_embedded" target="_blank"><span style="color: #0b5394; font-family: "Trebuchet MS", sans-serif; font-size: x-small;">Doritos "Live the Flavor"</span></a><span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;"> </span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;">video post by crashthesuperbowl2007</span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Here is the PLDT MyDSL. The youtube video below is the first part. The next video is the sequel.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Trebuchet MS", sans-serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/PYqUEmtLl54?feature=player_embedded' frameborder='0'></iframe></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.youtube.com/watch?v=PYqUEmtLl54&feature=player_embedded" target="_blank"><span style="color: #0b5394; font-family: "Trebuchet MS", sans-serif; font-size: x-small;">PLDT MyDSL Anna Banana Part 1</span></a></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;">Part 1- video post by Nicole Oliva</span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Trebuchet MS", sans-serif;"> </span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Trebuchet MS", sans-serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/ZisBmFSlEw4?feature=player_embedded' frameborder='0'></iframe></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.youtube.com/watch?v=ZisBmFSlEw4&feature=player_embedded" target="_blank"><span style="color: #0b5394; font-family: "Trebuchet MS", sans-serif; font-size: x-small;">PLDT MyDSL Anna Banana Part 2</span></a></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;">Part 2 - video post by annabananaDSL</span></div>
<span style="font-family: Trebuchet MS;"></span><br />
<span style="font-family: Trebuchet MS;">There are other companies out there who uses customer participation in marketing. Share with us your favorite one by posting a comment below. :)</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-62166099686996563002012-09-07T18:14:00.000+08:002012-09-07T18:14:05.248+08:00Glocal Updates<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: large;">22 days to go</span> before the Glocal Marketing Forum!</span><br />
<span style="font-family: Trebuchet MS;"></span><br />
<span style="font-family: Trebuchet MS;">We made additions to this blogspot to include more information about our marketing forum happening on <span style="font-size: large;">September 29, 2012</span><span style="font-size: small;">. We hope that you'll click on the other pages to get more information about the event, the speakers and the organizers.</span></span><br />
<span style="font-family: Trebuchet MS;"></span><br />
<span style="font-family: Trebuchet MS;">Aren't you excited? The organizing team is excited. We are excited to see <span style="font-size: large;">you</span> there. Together let us learn how to be glocal in this competitive world as we listen to our two glocal speakers tell us their stories. </span><span style="font-family: Trebuchet MS;">If you attend this <span style="font-size: large;">free</span> marketing forum, you not only get tips from <span style="font-size: large;">Cobonpue and Palafox</span> but you also get the chance to bring home <span style="font-size: large;">prizes</span> during our raffle draw and by signing up early thru our <span style="font-size: large;">online pre-registration form</span> (see Registration page)!</span><br />
<br />
<span style="font-family: Trebuchet MS;">Check again next time for updates :-)</span><br />
<span style="font-family: Trebuchet MS;"></span><br />
<span style="font-family: Trebuchet MS;"></span><br />
<span style="font-family: Trebuchet MS;"></span><br />
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-8448417478129707472012-09-04T14:56:00.000+08:002012-09-04T15:18:13.795+08:00Going Glocal Speakers<span style="font-family: Verdana, sans-serif;">Our speakers for our marketing forum on September 29 are Jun Palafox and Kenneth Cobonpue. If you do not know them just search in Google and they'll definitely be there as they are global names. It's not a lecture, in case you are wondering. Both will be telling us a story. A story about their life in the competitive world and how YOU can be like them.</span><br />
<div>
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Verdana, sans-serif;">I'll be posting more info about these two and about our upcoming event next time.</span></div>
Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-6268282647466324163.post-81085531895302919122012-09-04T09:17:00.002+08:002012-09-04T15:18:28.497+08:00Is It Just Branding?<span style="font-family: Verdana, sans-serif;">I had a headache yesterday. A few days ago I decided that I will not take another medicine for headache because I have regular bouts of migraine and I fear for my kidney (although I'm not sure if the medicine will have an effect on it). However, I decided to take one yesterday even if I only had a slight headache because I had class at night and I wanted to be sure it does not turn severe. I went down at Buendia and saw a Generics Pharmacy store. I decided to check it out and maybe buy from them because their ads say that they work as well as their branded counterparts but cost very cheap. I went inside and asked how much is the Mefenamic Acid. The sales lady said P2.00! I must have been shocked because I suddenly blurted out "Does it work like Dolfenal or Ponstan? It does not have any side effects?" I hope I did not offend her. Anyway she said yes and I stammered while telling her how many I wanted to buy. I was saying units in pieces but in my mind I was thinking of buying one <em>banig</em>. I finally decided to buy 3 pieces. This is what they gave me:</span><br />
<a name='more'></a><span style="font-family: Verdana, sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkJXwS03wopNB3jBByXEAL9X6nLmNYItEFQ7c765gvOWcXOijXVJI5Qfs2OBRUfyPicQD8Ek0wMt8OCj_bDdtjTrNkDzoP8H92_txjVZH5o9z4ffBy2Ci9Ta-fA1OKMrJ4XmSb_JGAoHnP/s1600/Photo0311.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkJXwS03wopNB3jBByXEAL9X6nLmNYItEFQ7c765gvOWcXOijXVJI5Qfs2OBRUfyPicQD8Ek0wMt8OCj_bDdtjTrNkDzoP8H92_txjVZH5o9z4ffBy2Ci9Ta-fA1OKMrJ4XmSb_JGAoHnP/s320/Photo0311.jpg" width="320" /></span></a></div>
<span style="font-family: Verdana, sans-serif;"><br />
I think it's too early to say that the generic brand does work like the branded although my headache was gone in less than an hour. I am hoping it will work on severe migraines because if yes, I might just buy from them from now on. I will be saving a lot of money because my usual brands cost P20+ each per 500mg.</span><br />
<span style="font-family: Verdana, sans-serif;"><br />
While walking to the jeepney stop I was thinking, why is there such a huge disparity in the prices of generic and branded medicines? Is it all in the branding? What do you think?</span><br />
<span style="font-family: Verdana, sans-serif;"><br />
<br />
<span style="font-size: x-small;"><em>*banig- lapad; usually contains 10 or more pieces packed together</em></span></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-84907807735308876302012-08-27T08:30:00.005+08:002012-09-04T14:57:02.545+08:00Going Glocal<span style="font-family: Verdana, sans-serif;">Our class is organizing a marketing forum on Filipinos going global. Here are the details so far:</span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<span style="font-family: Verdana, sans-serif;">Date: September 29, 2012</span><br />
<span style="font-family: Verdana, sans-serif;">Time: 1-5:00pm</span><br />
<span style="font-family: Verdana, sans-serif;">Venue: Ateneo Graduate School of Business Auditorium</span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<span style="font-family: Verdana, sans-serif;">We are inviting students, professionals, entrepreneurs, and anyone who is interested to learn about how YOU can become globally competitive.</span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<span style="font-family: Verdana, sans-serif;">I will post updates next time as to the speakers, admission fee, registration, etc.</span>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-6268282647466324163.post-81329589034431626632012-08-26T20:58:00.000+08:002012-08-26T20:58:42.080+08:00Commercials with a BOOM!<div style="text-align: left;">
<span style="font-family: Verdana, sans-serif;">Based on the video we saw in class, commerials should have the Boom Factor. From what I understand, the Boom Factor is that element that makes your commercial stand out or compels viewers or listeners to look and listen to what you have to say. We are overwhelmed with information which makes deciding where to eat, what to do, what to watch, and what to buy difficult. As a marketer, you have to make sure that consumers see and hear you. Advertisements in print or online and commercials in TV or radio should be different from your competitor. It should go BOOM! so people will take notice.</span></div>
<div style="text-align: left;">
<span style="font-family: Verdana;"></span> </div>
<div style="text-align: left;">
<span style="font-family: Verdana;">We watched commercials by Mountain Dew, Coca-cola, and other big brands. I would like to share the Mountain Dew commercial because I had goosebumps when I first saw it and Bohemian Rhapsody is one of my favorite songs.</span></div>
<div style="text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/bRLh9tUclBI?feature=player_embedded' frameborder='0'></iframe></div>
<div style="text-align: center;">
<span style="font-family: Verdana; font-size: x-small;">Thanks to CulturePub.</span></div>
<div style="text-align: center;">
<span style="font-family: Verdana; font-size: x-small;">They/he/she posts interesting advertising-related videos.</span></div>
<div style="text-align: center;">
<a href="http://www.youtube.com/watch?v=bRLh9tUclBI"><span style="font-family: Verdana; font-size: x-small;">Mountain Dew Bohemian Rhapsody</span></a></div>
<div style="text-align: left;">
<a name='more'></a><span style="font-family: Verdana;"></span><br />
<div style="text-align: left;">
<span style="font-family: Verdana;">Now we go to the Coca-cola commercials. As you can see from watching these videos, Coke is always shown as something that is part of our life. It triggers our emotion which makes us listen. I'm not really a fan of Coke. I drink Pop Cola when available. However, Coke has affected me psychologically because whenever I drink softdrinks, I feel refreshed or better. A celebration is lacking if there is no Coke (or similar drinks).</span></div>
<div style="text-align: left;">
<span style="font-family: Verdana;"></span> </div>
<div style="text-align: left;">
<span style="font-family: Verdana;">This is from 1971. Youths from all over the world (I believe) are singing "I'd like to teach the world to sing" but Coke version. It's like Coke unites the world.</span></div>
<div style="text-align: left;">
<span style="font-family: Verdana;"></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/2msbfN81Gm0?feature=player_embedded' frameborder='0'></iframe></div>
<div style="text-align: center;">
<span style="font-family: Verdana; font-size: x-small;">Thanks to CokeConversations: </span><span style="font-family: Verdana; font-size: x-small;"><a href="http://www.youtube.com/watch?v=2msbfN81Gm0">I'd Like to Buy the World a Coke Commercial - 1971</a></span></div>
<div style="text-align: left;">
<span style="font-family: Verdana;"></span> </div>
<span style="font-family: Verdana;"></span><br />
<span style="font-family: Verdana;"><div style="text-align: left;">
<span style="font-family: Verdana;">This is Joe Green from the 1979 commercial. See how it shows a little kid bring a smile to the "mean" player with a Coke.</span></div>
</span><br />
<div style="text-align: left;">
<span style="font-family: Verdana;"></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/xffOCZYX6F8?feature=player_embedded' frameborder='0'></iframe></div>
<div style="text-align: center;">
<span style="font-family: Verdana, sans-serif; font-size: x-small;">Thanks to stiggerpao: </span><a href="http://www.youtube.com/watch?v=xffOCZYX6F8"><span style="font-family: Verdana, sans-serif; font-size: x-small;">Coca-Cola Classic ad: Mean Joe Green (1979) </span></a></div>
<div style="text-align: left;">
</div>
<div style="text-align: left;">
<span style="font-family: Verdana, sans-serif;">This next Coca-cola commercial makes me nostalgic. I remember watching it 9 years ago and trying to imitate them. I never did get it right. For me this reflects friendship and wanting Coke so much you never give up.</span></div>
<div style="text-align: left;">
<span style="font-family: Verdana;"></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/6-BPFPwv8RQ?feature=player_embedded' frameborder='0'></iframe></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Verdana, sans-serif; font-size: x-small;">Thanks to ADman: </span><a href="http://www.youtube.com/watch?v=6-BPFPwv8RQ"><span style="font-family: Verdana, sans-serif; font-size: x-small;">Ito Ang Beat</span></a><span style="font-family: Verdana, sans-serif;"></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Verdana, sans-serif;"></span> </div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Verdana, sans-serif;">Last but not the least, the Coke commercial from 2011 that made me cry. This is the OFW Project of coming home.</span></div>
<div style="text-align: left;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/_eklBOodOKQ/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/_eklBOodOKQ&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="http://www.youtube.com/v/_eklBOodOKQ&fs=1&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Verdana, sans-serif; font-size: x-small;">Thanks to cocacola: </span><a href="http://www.youtube.com/watch?v=_eklBOodOKQ&feature=player_embedded"><span style="font-family: Verdana, sans-serif; font-size: x-small;">Where Will Happiness Strike Next: The OFW Project</span></a></div>
<div class="separator" style="clear: both; text-align: left;">
</div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Verdana, sans-serif;">There are many other ways you can make an impact aside from eliciting the emotions of the viewers and listeners. I will post some more next time.</span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6268282647466324163.post-60777052881455900582012-08-25T13:45:00.001+08:002012-08-25T13:45:33.834+08:00MarCom<span style="font-family: Verdana, sans-serif;">I took up marketing communications elective this term because the course description mentioned it will help me do better promotion. And I need help. Lots of it.</span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<span style="font-family: Verdana, sans-serif;">You see, my job requires that I come up with marketing strategies to help our sales representatives in selling. But my undergrad degree is BS Psychology. And my previous work was recruitment. So I need help. Lots of it.</span><br />
<span style="font-family: Verdana;"></span><br />
<span style="font-family: Verdana;">We've had three meetings so far. We had report presentations on the various marketing tools like print ads, commercials, websites, blogs, etc. Very interesting. I'll share our lessons and my insights in the next posts.</span>Unknownnoreply@blogger.com0