Marketing by Consumers

The PLDT myDSL Anna Banana commercial now has a sequel.  What's interesting is it encourages viewers to participate.  The story is Anna Banana publicly rejected Derek.  So now PLDT myDSL is looking for a new Anna.  I remember the discussion we had in class about companies who use a similar strategy.  They ask consumers to help them in creating or marketing their brand or products.  Doritos is one example.  Below is an an ad created by a consumer and shown during the 2007 Superbowl.

Commercials with a BOOM!

Based on the video we saw in class, commerials should have the Boom Factor.  From what I understand, the Boom Factor is that element that makes your commercial stand out or compels viewers or listeners to look and listen to what you have to say.  We are overwhelmed with information which makes deciding where to eat, what to do, what to watch, and what to buy difficult.  As a marketer, you have to make sure that consumers see and hear you.  Advertisements in print or online and commercials in TV or radio should be different from your competitor.  It should go BOOM! so people will take notice.

 

We watched commercials by Mountain Dew, Coca-cola, and other big brands. I would like to share the Mountain Dew commercial because I had goosebumps when I first saw it and Bohemian Rhapsody is one of my favorite songs.

Thanks to CulturePub.

They/he/she posts interesting advertising-related videos.

Mountain Dew Bohemian Rhapsody