Engagement Marketing

We talked about Engagement Marketing in class which is turning out to be the "in" thing right now in marketing.  If you know something about it then I hope you'll share it with me (i.e. by putting a comment below).  When I understand it a little better, I will post another blog :-)

Marketing by Consumers

The PLDT myDSL Anna Banana commercial now has a sequel.  What's interesting is it encourages viewers to participate.  The story is Anna Banana publicly rejected Derek.  So now PLDT myDSL is looking for a new Anna.  I remember the discussion we had in class about companies who use a similar strategy.  They ask consumers to help them in creating or marketing their brand or products.  Doritos is one example.  Below is an an ad created by a consumer and shown during the 2007 Superbowl.

Glocal Updates

22 days to go before the Glocal Marketing Forum!

We made additions to this blogspot to include more information about our marketing forum happening on September 29, 2012.  We hope that you'll click on the other pages to get more information about the event, the speakers and the organizers.

Aren't you excited?  The organizing team is excited.  We are excited to see you there.  Together let us learn how to be glocal in this competitive world as we listen to our two glocal speakers tell us their stories.  If you attend this free marketing forum, you not only get tips from Cobonpue and Palafox but you also get the chance to bring home prizes during our raffle draw and by signing up early thru our online pre-registration form (see Registration page)!

Check again next time for updates :-)

Going Glocal Speakers

Our speakers for our marketing forum on September 29 are Jun Palafox and Kenneth Cobonpue.  If you do not know them just search in Google and they'll definitely be there as they are global names.  It's not a lecture, in case you are wondering.  Both will be telling us a story.  A story about their life in the competitive world and how YOU can be like them.

I'll be posting more info about these two and about our upcoming event next time.

Is It Just Branding?

I had a headache yesterday.  A few days ago I decided that I will not take another medicine for headache because I have regular bouts of migraine and I fear for my kidney (although I'm not sure if the medicine will have an effect on it).  However, I decided to take one yesterday even if I only had a slight headache because I had class at night and I wanted to be sure it does not turn severe.  I went down at Buendia and saw a Generics Pharmacy store.  I decided to check it out and maybe buy from them because their ads say that they work as well as their branded counterparts but cost very cheap.  I went inside and asked how much is the Mefenamic Acid.  The sales lady said P2.00!  I must have been shocked because I suddenly blurted out "Does it work like Dolfenal or Ponstan?  It does not have any side effects?"  I hope I did not offend her.  Anyway she said yes and I stammered while telling her how many I wanted to buy.  I was saying units in pieces but in my mind I was thinking of buying one banig.  I finally decided to buy 3 pieces.  This is what they gave me:

Going Glocal

Our class is organizing a marketing forum on Filipinos going global.  Here are the details so far:

Date:  September 29, 2012
Time:  1-5:00pm
Venue:  Ateneo Graduate School of Business Auditorium

We are inviting students, professionals, entrepreneurs, and anyone who is interested to learn about how YOU can become globally competitive.

I will post updates next time as to the speakers, admission fee, registration, etc.