Marketing by Consumers

The PLDT myDSL Anna Banana commercial now has a sequel.  What's interesting is it encourages viewers to participate.  The story is Anna Banana publicly rejected Derek.  So now PLDT myDSL is looking for a new Anna.  I remember the discussion we had in class about companies who use a similar strategy.  They ask consumers to help them in creating or marketing their brand or products.  Doritos is one example.  Below is an an ad created by a consumer and shown during the 2007 Superbowl.

Doritos "Live the Flavor" 

video post by crashthesuperbowl2007

Here is the PLDT MyDSL.  The youtube video below is the first part.  The next video is the sequel.

PLDT MyDSL Anna Banana Part 1

Part 1- video post by Nicole Oliva

 

PLDT MyDSL Anna Banana Part 2

Part 2 - video post by annabananaDSL

There are other companies out there who uses customer participation in marketing.  Share with us your favorite one by posting a comment below. :)